Sayulita is perhaps the most photographed town in Nayarit. Its dirt streets filled with multicolored papel picado, its art galleries and its international atmosphere have made it an icon of the Riviera Nayarit. But Sayulita is much more than Instagram: it is culture, surf and sea.
A fishing village turned icon
Just three decades ago, Sayulita was a quiet fishing community. Today it is an international destination with visitors from the United States, Canada and Europe who spend entire seasons here. Its designation as a Pueblo Mágico (2015) cemented its position as a tourist destination.
What to do in Sayulita
Surf
It is the capital of beginner and intermediate surfing in Mexico. The waves are gentle, break close to shore and are predictable. There are dozens of surf schools with classes by the hour, day or week.
Stroll the plaza
The heart of the town revolves around the plaza: restaurants, craft shops and the church of Nuestra Señora de Guadalupe. Perfect for an evening walk at sunset.
Playa de los Muertos
A 15-minute walk from downtown. A small, peaceful beach with crystal-clear waters. Ideal for families.
Art and shopping
Huichol art galleries, Mexican fashion shops and local design boutiques. Sayulita has some of the best shopping on the Riviera.
Nightlife
From beach bars with DJs to venues with live music and mezcal. The vibe is laid-back but lively.
Where to eat
- Pescado zarandeado (grilled marinated fish) stalls on the beach.
- International cuisine on Marlin and Revolución streets.
- Seafood tacos at the stands near the plaza.
- Artisanal coffee shops with homemade pastries.
Where to stay
Options for every budget: backpacker hostels, boutique rental homes, luxury hotels with sea views. Book in advance during high season (December–April).
How to get there
From the Puerto Vallarta airport: 45 minutes by car. There is bus service from Puerto Vallarta several times a day.
Tips
- Book months in advance for Christmas and Easter week.
- The town is best explored on foot; park your car and forget about it.
- ATMs charge high fees: bring cash.
- During the rainy season (July–October) there are mosquitoes; bring repellent.
Sayulita is meant to be experienced slowly. It is not a town to see in a day: it is a place to stay at least three nights and understand why so many travelers never want to leave.